Why healthcare access needs orchestration

This case explores the U.S. patient access journey, from need recognition and provider search to booking, visit preparation, and follow-up. We identify the three friction points that create the highest losses - wrong care path, low transparency, and channel switching - and show how they waste patient time, reduce provider conversion, and increase administrative rework. The analysis then compares current market players across the journey, uses travel booking as an analogy for orchestration, and demonstrates why healthcare increasingly needs one integrated access layer. Finally, we translate this logic into measurable value, showing how unified journey control can reduce wasted time, avoidable rework, and booking friction across the full access flow.